Millennial- also known as Generation Y (or simply Gen Y), are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.
The average age of a couple getting married is 32. Why is that important? Because it means that your average couple are millennials. And guess what? That is an awesome thing for you!
You Need an Online Presence!
Millennials want to be able to cyber-stalk you! No seriously, they want to see your website, your reviews, and your Instagram. Your Instagram shows them your portfolio, your reviews are your new word-of-mouth referrals, and your website should be like inviting them into your world. Your website is your place to shine and show them what you are all about. All three of these things are your ticket to winning over the millennial couple.
Put Your Prices on Your Website!
Millennial couples want answers and they want them now! They don't want to email you and they don't want to call you to get the answers. Are you in their budget or not? That is what they want to know.
I know what you're thinking, "But Nine, I want them to have to reach out to me so I can get their contact information and win them over."
So you want to trap them? No. Don't waste their time and don't waste yours either. If your website, reviews, and Instagram don't win them over, talking to them on the phone and spam emailing them isn't going to help.
Think about if you were searching online to go out to eat. You go online and search for restaurants in your area. You find a restaurant that looks really bitchin, but they don't put their menu on their website. Do you call/email to ask them? Of course not! You move on and find another restaurant in the same neighborhood.
That's what people are doing when you don't put your prices on your website.
Engaged couples have a million choices to make already, right? And if you have a complicated system for how you do things, that ain't going to fly! Remember, these are millennial. They love online ordering, they prefer texting and email over phone calls, and they love convenience! Yes, you still need a phone number for them to be able to call and talk with a real person if they want, but 90% of our brides book with us without ever talking to someone on the phone or in person!
So lets break that down.
Top 3 Things To Remember:
- Be cyber-stalkable - Give them the answers they want
- Make it easy for them
If you are executing these three tips, you will have millennial couples flocking to you!