Whenever I start thinking about all of the things “the experts” say you are supposed to do with social media marketing, I start going into a full blown nervy B! (Anyone else feel that way?!) I think about how I should be interacting more on Instagram and Facebook, I need to be pinning more on Pinterest, don’t forget about the blog, and now theres TikTok, and don’t forget about a podcast.
It feels like an endless to-do list that can never be fulfilled and you can never do enough.
Well, today I am going to give you the resources for how I prioritize and plan out my content, recycle my content, and how I get the most bang for my buck!
Planning Your Content
Plan your content out! That’s right, you have to sit down, make a plan and stick to it! (That last part is the most important.) You need to be committed to your content plan and stick to it. (You can use your free Content Plan Worksheet for this.)
But how do you start? First start by writing out all of the content streams that you would like to focus on. (It doesn’t have to be everything all at once, you can start slow.) Example: Instagram, blog, + email.
Next, one-by-one, write down all the tasks you need to do to be successful at them. Example: Instagram- Write captions, schedule posts, schedule stories, + create 1 tutorial video a week.
Lastly, get out your calendar and schedule what tasks you are doing and for which day of the week. (I like to organize this using post-its.)
*Commit to your content schedule! And if you fall of the wagon, get back on there!*
Recycling Your Content
You have to expect that the majority of people following you, aren't following everything you are doing. They aren't reading every blog, every IG caption, subscribed to your podcast, reading every email, and following you on Pinterest. This is great because you want people to be able to find your business in different ways, (I think that is the whole point of marketing.)
You do not have to reinvent the wheel on every post. The point is to be able to share the information and content in as many different ways as you can (or at least that is how I like to think about it.) Take all the captions you wrote for IG and turn it into a blog post, or take one of the blog posts you've already written and break it down into IG captions.
Let's take a blog post for example. From 1 piece of content > 15 Pinterest posts for the blog > IG captions for the week > Turn that blog into a podcast episode > 15 Pinterest posts for the podcast > (If you film yourself while you are recording your podcast) IGTV post > Upload video to YouTube > Email update on content
See how that works! I turned 1 blog post into:
- Blog Post
- 15 Pinterest Posts
- A week of IG caption
- 15 MORE Pinterest Posts
That is 7 ways to recycle 1 blog post! You should NEVER run out of content to share!
Tailwind - I use this mostly for Pinterest, but I will be switching my IG scheduling over once they upgrade their story scheduling.
Buffer - I use this mostly for story scheduling, but will be switching over to Tailwind once they upgrade their story scheduling feature.
Canva - If you aren't using Canva already, get it! I use it for everything from creating story posts to designing our logo!
Flodesk - The best, prettiest, and most affordable emailing system!
When you get started and plan out your content, it will take you some time. The first week I started with my content plan, it felt like it took me 4 hours everyday, but by the second week, I was feeling the groove, and by the third week I was a pro and started adding on more tasks.
Do these things first thing in the morning when you are the most productive. Put them at the top of your to-do list, bang ‘em out and get on with the rest of your day.
I'd love to know your thoughts on content planning and if you have any tips for tricks!